Indeed, not being all that passionate about the product these days (I didn’t watch it all between 2004 and 2011, when the Rock returned, and the peerless CM Punk rose to prominence), I generally just buy the odd big event (or individual match) via iTunes and rent the Blu-rays through LOVEFiLM. As such, £9.99 per month for me is a huge increase in what I’ve spent on WWE programming each month over the last few years. My existing £7.99 LOVEFiLM subscription covers most pay-per-views and Beyond the Ring documentaries, and the odd £2.49 - £17.99 to iTunes over the year doesn’t even come close to the £119.88 WWE are asking for their subscription. Admittedly, being a few months behind in the so-called “Reality Era” isn’t ideal – were I to ever venture into the world of social media, or even Google something WWE-related, then I’d instantly be bombarded with spoilers. Hell, most main event results are given away by WWE home media covers (see above right for a criminal example from a couple of years ago!) Nonetheless, for me, the pay-per-views alone don’t sell the WWE Network.
What really makes the network appeal to me are three key things: being able to revisit Attitude-Era RAWs and SmackDown!s (so good it had an exclamation mark back then); enjoy The Monday Night Wars and other WWE Network original series and specials; and, most importantly, being able to watch relatively recent (and until now, always Sky-exclusive) RAW and SmackDown episodes in date order amongst the relevant pay-per-views. For instance, I’ve just watched the Royal Rumble and its subsequent RAW this week, when the latter was finally added, some four weeks after its broadcast on Sky. Effectively opening up the whole world of WWE programming without the need for a Sky dish or Sky Sports subscription – something people don’t often consider when thinking about the subscription’s value for money; the real cost of following WWE on Sky is far more than just the cost of monthly pay-per-view – should, in theory, easily justify my £9.99.
In theory.
My first, and perhaps biggest, disappointment with WWE Network is the dearth of exclusive in-ring content from the eras that I’m interested in (mainly Attitude and early Ruthless Aggression). I can happily fill my boots with whole seasons of Prime Time Wrestling from the cheesy 1980s, and even RAW from the shockingly-poor early to mid-1990s, but 1999 - the then-WWF’s finest year, in my view - has only eight of its fifty-two RAWs available currently. More will be added over time, of course, probably to discourage “hit and run” subscribers, but I’m unlikely to come back until at least November 1997 – August 2002 has its full complement of RAWs and SmackDown!s available to stream.
As to the RAW and SmackDown replays, these are great - except that there is no sodding rhyme or reason that I can see to their release schedule. A Thursday-night SmackDown might appear before that Monday night’s RAW; three RAWs might then pop up all at once. It’s infuriating - if WWE can’t settle on a weekly release date for their replays (which are generally added four to six weeks after broadcast), then they at least could give subscribers a “Notify Me” option so that they can opt for an e-mail alert whenever an episode is added to one of their favourite series. Every so often I get an e-mail from iTunes reminding me to download the latest episode of Star Wars Rebels or Teenage Mutant Ninja Turtles (yeah, I basically just watch cartoons) and it really takes the sting out of their haphazard arrivals.
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The interface is lacking in many other key areas too. As demonstrated by the screengrabs (above), even the most general of search terms yield no or few results, and those that do return results that are usually spoiler-laden as they often give away a match’s finish. Moreover, whilst on my PC – which is by far the least likely device that I’d ever stream the network on! – most programmes have chapter markers, on Apple phones and tablets you are only able to skip forwards or backwards thirty seconds at a time. Most pay-per-views are three hours long, so if you just want to watch a main event, that’s a lot of skipping you’ve got to do to get there. More annoyingly still, certain programmes – last year’s TLCS, this year’s Royal Rumble, the first episode of WWE 24, and probably many, many more – aren’t ever marked as “Watched” once you’ve finished them (see below) as the WWE app thinks that they’re longer than they actually are. Once you’ve started watching them, then, you’re forever reminded that you need to continue watching them, even if you don’t. It’s schoolboy stuff to get fixed, but nobody bothers.
One feature I’d also need to see to get my money’s worth is a temporary download option, similar to that featured with the BBC’s iPlayer app, whereby you can download a programme to watch on your phone or tablet whilst you’re out and about, which then expires after a set amount of days (to protect the Beeb against piracy). Being able to do this would make a programme like the Legends of Wrestling roundtable, for instance, that I’d probably never sit down and watch, an added attraction for me, as it’d be perfecting listening material for a commute.
The deal-breaker for me though is that WWE explicitly advertise Apple TV as being a platform on which the WWE Network can be viewed. Yet, just like the two missed UK release dates, both of which insultingly passed without any sort of reasonable explanation, the WWE Network app remains absent from UK Apple TVs, and we’ve no indication of when – or even if – this will appear. Now as most WWE Network Apple TV subscribers will know, you can get round this if you change your iTunes Store setting from the UK to the US on your Apple TV, but of course then you have to go through the rigmarole of switching it back to the UK every time you want to buy something or stream some iTunes Extras for a film you own. WWE’s superlatively annoying Apple TV apathy also means that you can’t purchase the subscription through iTunes either, which is a big factor for me as I buy all my store credit at 75% of its worth whenever a retailer has the vouchers marked down (which is about half the year!), and so could potentially pay a fairer price for the network that’s closer to what everyone else in the world pays outside these ill-treated isles.
More positively, I haven’t experienced any major issues streaming content. If your broadband connection wanes for a few minutes, as mine seems to for about half an hour every night around 10pm, then like Netflix and other reputable streaming services, the network adjusts the quality of the streamed content accordingly to minimise any buffering. I can even maintain a good HD stream in my garage on my 2.4GHz network (but not my 5GHz), which is some distance and several thick brick walls away from my router. I’ve also had few interruptions from ads – all I’ve experienced is the thirty-second WWE Immortals ad, and even this has only been three or four times over nearly seven weeks.
Overall then, the potential is there to revolutionise the consumption of sports entertainment, and create a powerhouse of a service that would truly make the “Immortal” Hulk Hogan and his peers exactly that. But there’s a long, long way to go before I’ll be spending any of my money on it, and if WWE wants to attract subscribers from outside its die-hard fanbase and start turning a good profit on the WWE Network, then it’ll need to address the technical points that I’ve raised here at the very least, and perhaps adjust its attitude towards Attitude too.